Prerequisite: None.

After a review of basic accounting principles and terminology, this course provides the student with a clear understanding of concepts, standards and practices of financial reporting. The student learns to read, understand and analyze a balance sheet, income statement and statement of cash flows. 3 credits.

Prerequisite: None.

The objective of this course is to introduce models and concepts that provide insights on a wide range of managerial problems. Qualitative and quantitative methods will be used to address various aspects of managing a business concern. Major topics include ethics and corporate social responsibility, organizational design, planning and strategy formulation, motivation, reward and discipline. 3 credits.

Prerequisites: AESL002, or minimum TOEFL score of 550 or e-TOEFL of 230.

This course prepares students to meet the demands of their professions: by preparing samples of business and technical writing, by sharpening their revision skills, and by improving their oral communication skills. Students will develop professional presentation skills: content, organization, and effective delivery through two oral presentations. They will also write a proposal or feasibility report, compose a memorandum and letter, describe a process, and develop a survey or choice board. 3 credits.

Prerequisite: None.

This course studies the role of money in the economy; examines monetary policy and tools by investigating the relationships between money supply and interest rates, inflation and business cycles; and explains how financial institutions and markets work, as these institutions involve huge flows of funds throughout the economy, thus affecting the production of goods and services, employment, and profit. 3 credits.

Prerequisite: College algebra and statistics or permission of instructor.

Statistical concepts and models used in the solutions of managerial problems. Topics: Descriptive statistics, frequency distribution, probability, statistical inference and testing; introduction to forecasting and regression modeling. 3 credits.

Prerequisite: ACTG 500.

This course builds skills in analyzing and interpreting income statements, balance sheets and statements of cash flows for the guidance of managers, shareholders and creditors. This course also focuses on the topics of liquidity and related short-term debt-paying ability, long-term debt capacity and profitability. 3 credits.

Prerequisite: None.

This course examines the fundamental legal concepts and principles that affect business in a variety of functional and regulatory environments. Emphasis is on the application of legal principles through the case method approach. Key legal concepts relating to transactional aspects of business are discussed. 3 credits.

Prerequisites: None.

While both micro- and macroeconomic theories have important implications for managerial decision-making, this course concentrates on microeconomic topics of practical importance to the management of a company. After the development of the economic model of the firm, optimization and risk analysis techniques will be examined, followed by demand, production and cost analyses. 3 credits.

Prerequisite: None.

Understanding and effectively using information technology is important in today's competitive environment. Students gain an understanding of information technology for management decision-making, including how to evaluate, manage, and use technology. 3 credits.

Prerequisite: None.

This course addresses the problem of designing and implementing the most effective mix of marketing variables so as to successfully carry out the firm's objectives in its target markets. Specifically, this course aims to develop the student's skills in applying analytical methods, decision tools and marketing concepts to problems of product offers, customer service, sales promotion, intermediary network and pricing. 3 credits.

Prerequisite: None.

This course provides an understanding of data organization, and examines the Business Intelligence (BI) processes and techniques used in transforming data to knowledge and value. The concepts of business intelligence and business analytics have their foundations in both the management sciences and management information systems fields. The objective of the course is to offer students with an understanding of various aspects of business intelligence systems and knowledge management, with a managerial focus. 3 credits.

Prerequisite: None.

This course examines issues and problems confronting today's managers who must have a clear understanding of information technology-based business practices to enhance the relationship between the firm and its customers. 3 credits.

Prerequisite: None.

The consumer decision model is used as a framework of analysis of why and how goods and services are bought and consumed. This course also explores the impact of consumer behavior and attitudes on the firm's marketing strategies. 3 credits.

Prerequisite: MKTG 520.

This course explains the marketing research process: designing, using and implementing market study results. Computer software is used to analyze data. 3 credits.

Prerequisite: None.

A study of the responsibility of business ethics and social responsibility in both domestic and global settings. Ethical and moral consideration of corporate conduct, social responsibilities, policies and strategies are explored. 3 credits.

Prerequisite: None.

This course examines the role of communication, message design, economic and financial factors in the development of a sales promotion campaign. 3 credits.

Prerequisite: MKTG 510.

This course seeks to demonstrate the power and efficiency of the Internet to create a networked environment in which marketing is implemented at an individual, interactive level. 3 credits.

Prerequisite: MKTG 510.

This course looks into the marketing process used to promote sales of high technology and high-technology-intensive products that are used by firms offering standard products. 3 credits.

This is a special course for selected students to do research under the guidance of a faculty member. This course requires the student to prepare a proposal, which must be approved by the Department Chair. 3 to 9 credits.

Prerequisite: MKTG 598.

Details of personal project to be determined by the student and professor with the approval of the Department Chair. 3 credits.